Company in the first quarter same-store growth of the company female christian louboutins for 2.8%, in line with expectations; the sports business, same-store sales fell 2.4 percent, lower than we expected. We believe that the production of new plant this year to put the pass on cost pressures will be considered a positive factor, and into the mass of the Christian Louboutin market and the acquisition of the benefits of the "Big Step" will take some time before the backlog of inventory a short period of time will continue to exist. Although a quarter of overall sales of the Christian Louboutin industry is not optimistic, but we expect sales in the second half of the year will be better than the first half. We maintain our earlier target price of HK $ 15.4 million, equivalent to 12 years and 21 times earnings, yesterday's closing price of the 6.0 percent rise in space to maintain the hold rating.
The company female christian louboutin on sale same-store growth for the first quarter was 2.8%, in line with expectations; the sports business, same-store sales fell 2.4 percent, lower than we expected. We believe that the high base of the first three quarters of last year same-store growth at the same time, a wide range of economic conditions and to the inventory pressure, the level of same-store growth expected this year Christian Louboutin business throughout the year between the number of units of the unit to high.
11 years the christian louboutin shoes on sale company's gross margin rose to 55.7% from a year earlier to 57.2 percent this year, mainly attributable to the structural adjustment of female Christian Louboutin and sports sales: Christian Louboutin gross margin from 68.0% in the same period last year to this year's 68.8 %, mainly due to new acquisitions brands and high-grade products traded price upgrade; sports gross margin over the same period rose by 0.7 percentage points to 36.6%.
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