The activity is definitely Chinese characteristics, encouraged the greater participation of youth in China, which is not used in overseas. nike air max shoes recently also launched its own Olympic images of spokesmen, and launches Olympic star cards in the marketing and promotional activities, activities fully integrate their own products at a discount. Nike target consumers more in pursuit of sport, appeared in a sport category, sports, Nike is more casual, in a mass, a sports and leisure image appears, not specifically in response to a campaign.
Nike Air Max 1 market orientation does not coincide; the target consumer group in the current competitive is not strong, but complementary. But from the strategic considerations, fighting is inevitable in the future; a market leader there will only be one. Killed this month in the Chinese market of the United States basketball sports brand Nike policies, chose the domestic the fashion advocate it. Its policy with the Nike Company in many ways the same, expected to become the most direct competitor of Nike brand.
Specialized, localization is the key to competition currently on the market, introduced in early 1999 100 Yuan ~400 low price marketing strategies of sports clothing and nike air max have been cease fire. Nike did not think this move not only failed to expand the target consumer group, and there is also danger of losing existing high level consumers, many vendors and the fierce market feedback indicates that Chinese wear Nike is the pursuit of fashion at a high price, high price low price, Chinese consumers would think that is the negation of their brand, marketing strategy fails.