Beginning of this year, after the price in 1000 Yuan to 1500 Yuan pair of aristocrat type high-quality goods nike air max in places such as Beijing, Hangzhou, Wuhan makes an appearance, has caused the strong repercussion. Pair of Nike is also more expensive than an upscale television, indicates this pair of Nike quality of material and the sale price, at that time once some Beijing media regarding this like this appraised. In order to strengthen the engineering research, the Nike group is the world authoritative organization center in the field earliest mainland member; the world famous Nike enterprise maintains the close cooperation with this research board.
In order to enhance the Nike Air Max 95 brand influence, enhances China's scale and the comfortable level, Nike cooperates with them invests 10,000,000 Yuan to organize one in Nike to have the world level technical research and development center. We implement the strategy and the practice, is precisely unifies the overseas Nike research technical superiority and the brand strategy superiority, thus enhances the Nike brand gradually in the global market status and the market share. Only then saw own insufficiency, have been able to try to catch up.
Good nike air max 90 is does, the good brand is puts on, but is not depends on advertisement one kind to blow. Is Nike does good, must meet following six requirements, namely good production equipment, good business management, good material quality Pi Liao, good production craft, fashion design, first-class quality staff troop, indispensable. At the same time, I also often warn the staff: In the international market, we weakest are the brands, but promote the Nike brand the foundation is promotes the manufacture and the managed capacity, improves the product quality.
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