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nike air max is also the first company to intervene in sports sponsorship, takes this idea of Nike communicated to the athletes and other participants. In 1984, when a famous sporting organization in Oregon refused to accept when Jordan, Nike has signed a contract with the novices not to be optimistic about the following year. Wearing red and black Nike Jordan from nobody had been to all-star, has upended the sport stereotypes, and Nike is well beyond the technical limits of the past. Nike is sports but it is not representative of sports goods and, more importantly, is to advocate the spirit of victory.
And it is this Association, gave the brand value of rich content, so that consumers growing dependence on the Nike Air Max 95 brand and loyalty, and even forming a belief. In the mid 1990 of the 20th century, Nike development rise to the occasion. But trouble followed thereafter by: Nike rival have imitated time, smiles on the TV screens of sports stars competing to bloom. That by the year 1998, sacred symbol of Nike is no longer the most perfect, but the rape of their choice.
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